How can I shop mindfully to establish a wardrobe I’m proud of, and resist the undeniable pull of Fast Fashion in the digital space?
As an editor of a lifestyle website and an almost-27-year-old, I’m eager to define my own style. But I want to do so in a meaningful way (and on a realistic budget). But since I see a lot of fashion, a lot of sales, and a lot of “must-haves” every day, I’m finding just how much “Fast Fashion” can get in the way.
“Fast Fashion” refers to the transient pieces from retailers like H&M, Forever 21 and Zara that are completely upturning the fashion industry and pumping out trendy, designer knock-off collections faster than consumers can buy them. This quickening pace of the industry isn’t necessarily a good thing; instead it threatens to hurt job markets and encourages a “more, more, more” attitude among consumers.
