A blog dedicated to helping you create a beautiful day every day

The Week in Review // 1

Must-Read Links, Noted By the WOM Team
July 23, 2016

Weekly links via @waitingonmartha

One of my favorite parts about my job is the constant stream of inspiring content I come across on a daily basis.  Ever since I can remember, I had been a big geek about finding great articles, discovering restaurants, and reading tutorials and tips…all to pass them along to my friends.  So, finding myself at a job where I can do that regularly almost seems too good to be true!

MKR, Liz, Sydney and I are constantly sharing intriguing ideas, must-try recipes and wacky beauty write-ups when we see them, so we finally decided it was time to start sharing the love for you to enjoy too.  Every week, we’ll be dishing out the top links that have peaked our interest, gotten us talking and made our mouths water and of course, made us laugh.  Enjoy!  Cheers, Kat

1 // Should there be a dress code for flying? CN Traveler poses the question (and we say yes). 

2 // Fringe, tassels, and pom poms, oh my!  Dozens of summery new arrivals just dropped on Waiting on Martha Home.  And act fast; we’re offering an EXTRA 40% off all SALE items right now. 

3 // “Call me if you need anything” just got a reboot. Here’s how to better help someone in need instead. 

4 //  We know we should all be wearing SPF, but here’s the amount experts recommend applying before hitting the beach.  Here’s our favorite nontoxic option

5 // You had us at “blood orange margarita.”  We can’t wait to try this mouthwatering take on our favorite libation on the next #TacoTuesday.

6 // Blogging isn’t easy.  Three fashion bloggers help shed light on the not-so-glamorous side of the biz on the Create & Cultivate blog

7 // Nontoxic beauty buys are mainstays around here, and beautycounter is one of our go-to brands for ’em.  Stock up on your essentials in this limited time 2-for-1 sale

8 // There’s no denying it; “wellness” and “natural beauty” is cool.  We think GP has a lot to do with it, and so does NYMag. Read the full interview here

9 // Our lives revolve around Gmail, so we’re eager to put these 13 productivity hacks to work.

10 // Apparently, couples that drink together, stay together.  You don’t have to tell us twice! 




5 Things I Wish I Would Have Known Before Becoming an Entrepreneur

The Things People Don't Tell You About Running Your Own Business
July 22, 2016
View More: http://rusticwhitephotography.pass.us/waitingonmartha

5 Things I wish I would have Known Before Becoming An Entrepreneur

Entrepreneurism is not for the weak of heart.  And while yes sometimes becoming an entrepreneur is a well thought out, strategic plan, I’ve found in talking to other entrepreneurs, most of the time it just happens to you.  It happens usually in a combustion of curiosity, desperation, frustration and passion; or at least that’s how it happened to me.

To be honest, I fell and then very reluctantly, jumped head first into entrepreneurism (read more about my journey HERE).  I didn’t really think about what an entrepreneur actually meant.  What it would mean to run my own blog, an e-commerce boutique and a design and consulting division.  I didn’t think about the accountability and responsibility it would take day to day to lead a team, not to mention to succeed. You’ll find a lot of entrepreneur success stories, and you’ll read a lot of advice pieces.  But what you can’t seem to  find are the not-so-glamorous learnings from an entrepreneur that’s knee-deep in it.  And the emotional side of it all?  Well, that’s not ever talked about…like ever. 

So today I thought I’d rectify that and share five things I wish I had known before becoming an entrepreneur.   I hope this serves as a helpful collection of thought-provoking points, but more importantly I hope that this reaches all of the entrepreneurs out there that need to hear it.  Because, together, we know that the struggle is real and the more we talk about and share our experiences the better we will be because of it. Truly, MKR

NO. 1… As an entrepreneur, you’re responsible for every single decision.  I repeat EVERY SINGLE DECISION.  From the smallest, most trivial questions to the craziest, largest things…you’re the one that calls the ultimate shot.  Which at first sounds fun especially for Type A’s like me, but becomes an immense amount of pressure quite quickly, because let’s be honest one person can never have all the answers.  TAKEAWAY:  Surround yourself with employees and people that you trust to take some of the pressure off.  Even in the beginning when you may not have employees friends, family, and other entrepreneurs can make great sounding boards especially when it comes to the big make or break decisions.  And ask questions, like I said no one has all the answers so don’t be afraid to ask lots and lots of questions.

NO. 2… Only fellow entrepreneurs will understand what it’s like to be an entrepreneur.  I’m not being exclusionary to anyone else hustling everyday but a CEO, COO, Vice President, etc., etc…they don’t have skin in the game like you do as a Founder.  If the biz they work for goes under, they will find a new job, if your biz goes under…well let’s just say it’s not that easy.  TAKEAWAY:  As an entrepreneur, it’s crucial to find a group of fellow entrepreneurs for mentoring, support, and questions you have along the way.  I’m in the process of joining an entrepreneurs-only group that meets monthly, and am actively involved with the founders of The Southern Coterie, as well as numerous other creative entrepreneurs in the Atlanta area.  Don’t have an already established entrepreneurial group in your area?  Start one yourself; think coffee and cocktails with a side of help and support whenever needed.  And if you’re just beginning a great FREE resource is Score Mentors.

NO. 3…You’ll be kept up at night with the constant question of what’s next, what can you improve, what can you do to succeed, etc.  A friend of mine, who’s also an entrepreneur, said it best, “it’s not my kids that keep me up at night—it’s my business.”  And I can fully see how that would be the case.  As an entrepreneur, the livelihood of everyone on your team depends on you, and that burden will never, ever go away.  You also can’t leave your own business at the door like you can with a corporate job…it will ALWAYS follow you home and consume you at all hours.  Personally, the question of scaling a business, knowing what growth really means (and that bigger isn’t always better), and all in all staying close to our mission statement and passion in everything we do is what keeps me up at night.  And I know those questions may change but as an entrepreneur they will never go away.  TAKEAWAY:  Learn to enjoy that you have this burden to carry.  Practice meditation.  And try to unplug at night best you can.  Wish I could provide more “answers” but I’m still struggling with this one friends.

NO. 4…Founders depression is real.  I didn’t have a name for it before I read this spot-on article from Create & Cultivate about founder’s depression, and it was a breath of fresh air.  No one ever talks about the self-doubt that comes with owning a business, so to know that other entrepreneur’s struggle with the same constant question…are you happier than before BLANK (before you left your job, before you grew, before you invested more money, before you expanded, etc. etc.)?  The blank will always change, but the main question will not.  It’s a serious question, and before starting WOM I would have balked at the thought.  Of course I would be happier being my own boss, making my own hours, being able to be creative every day.  But on the long days—when everything seems to be crashing down, and you’re responsible for all of it—it’s hard not to consider turning it all back in for the 9-to-5 you can leave at the door.  TAKEAWAY:  Talk to others, be open and honest about the good AND the bad and don’t make any rash decisions in the heat of the moment.  We all have bad days, bad weeks, heck bad months, but that which does not kill you (or rather make you throw in the towel) will inevitably make you stronger.

NO. 5…Don’t compare your middle to someone else’s end.  It’s really easy, especially in this digital world we live in, to play the comparison game.  Just don’t.  It will NEVER, ever make you feel better or more importantly it will never help you grow your business.  We all have our own path, so be patient, don’t take shortcuts, and stay authentic.  And above all else remember being entrepreneur is pretty damn amazing! TAKEAWAY: It’s about the journey not the destination


Photography, Rustic White for Waiting on Martha

The Nine Best Vegan Substitutions That Don’t Taste Vegan

These nine easy Vegan alternatives will make Meatless Monday that much easier
July 21, 2016

The best vegan substitutions (you won't even know the difference!), Waiting on Martha

Almost six years ago I gave up meat (I’m a pescatarian) and never looked back.  Honestly, it was one of the easiest changes I’ve ever made.  And while I’d like to say giving up dairy has been as easy as giving up meat, the truth of the matter is giving up dairy has been hard!  But, like many others I struggle with food intolerances caused primarily by dairy, so learning to live without it in my every day life is extremely important.  

Luckily there are so many vegan substitutions for my favorite condiments and toppings these days that taste just as good (if not better) than the real thing.  And just because you’re not completely vegan or even vegetarian, you can still enjoy these vegan substitutions in your dishes, and enjoy the benefits of cutting out those sketchy ingredients and chemicals in the traditional versions.  Plus eating less meat is not only better for your overall health it’s imperative to the survival of our planet.  I’ve turned my husband, parents and friends onto all of these you see here today for the simple fact that they make us feel better eating them, and truthfully it’s rare they can even tell the difference.

A word to the wise though; always choose soy free “meats” whenever possible and like everything moderation is key.  At the end of the day these are still processed foods and the healthiest way to live is always with unprocessed, whole foods. Truly, MKR

No. 1…Quorn Chik’n Tenders.  When I became a vegetarian a few years ago, one of the biggest things I missed were crispy, fried chicken.  Thankfully I can still get my fix whenever the craving hits with Quorn’s alternative that’s meatless and soy free.  Seriously tastes just like ’em dunked in a little ranch, honey mustard or my personal favorite McDonald’s BBQ sauce.

No. 2…SO Delicious Coconut Milk Coffee Creamer. I’ve been a fan of using SO Delicious’ coconut milk for some time now, whether it’s in a smoothie, my morning coffee or in a dessert.  So when I discovered its French Vanilla coffee creamer, I was immediately sold.  

No. 3…Follow Your Heart Pepper Jack Style Slices.  Cheese is by far the most difficult thing to fake in a vegan sense.  But if cheese is a must for you go with the Follow Your Heart pepper jack; it’s the best you’ll find and trust me I’ve tried them all!

No. 4…Field Roast Italian Sausage.  This vegetarian sausage will appease even the biggest meat-lover.  With fresh eggplant and packed with fennel, red wine, garlic and sweet peppers, it’s great in homemade soups as well as backyard barbecues. 

No. 5…Follow Your Heart Veganaise (Soy Free).  There are plenty of recipes and dishes that call for mayo, and they’re better for it (let’s be honest with ourselves).  Hence why this vegan substitution can always be found in my fridge.  I use it in my broccoli salad, my onion spinach dip and so much more. 

No. 6…Tofutti Better Than Sour Cream. I can’t imagine eating Mexican food (and I LOVE Mexican food) without sour cream.  To my pleasant surprise, this vegan sour cream tastes just as good (again, if not better) than the real thing.  I’ve realized quite often it’s a textural thing for me with food and condiments, and this is one that I’m happy to be able to still enjoy thanks to a solid vegan version. 

No. 7…Tofutti Better Than Cream Cheese.  Like the sour cream, the cream cheese will make you double-check the label in disbelief.  It’s THAT good.  Whether as a bagel schmear, mixed in your favorite dip, or inside a cheesecake, this vegan cream cheese is a solid, solid alternative.  Dice up some fresh chives and/or herbs for a little extra flavor. 

No. 8…Lightlife Smart Dogs. These “veggie dogs” have been popularly dubbed the best vegan hot dogs around.  They contain no cholesterol and are lower in fat as well as calories than real hot dogs, and needless to say they’re not made up of all of that sketchy stuff that we’ve all heard is in traditional ‘dogs.  I’m a huge fan of these because—let’s be honest here—the secret to a great hot dog is cooking it on the grill with all in the sauces, relish, and for me coleslaw on top! 

No. 9…Field Roast Breakfast Sausage. Some mornings just call for breakfast sausage.  But as a vegetarian, I won’t get anywhere near the real thing.  Fortunately, this vegan version tastes incredible (even the Mr. agrees).  I’ve served them many times to guests around the brunch table and to my delight, nobody knew the difference. 




Photography, Rustic White for Waiting on Martha

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