Join Me! Social Media Selling for Your Business

A 2 day, hands-on workshop perfect for any small business owner
Filed Under > Everyday

If you’ve been following me for while then you’d know that before I was “Martha” I consulted with hospitals and health systems all over the United States coaching and planning their social media strategy. And now as “Martha” I do the same, but for all sorts of small businesses. Helping other businesses understand the wild, wild west of social media is a true passion of mine, so I’m thrilled to announce that I’ll be hosting a private 2 day social media workshop in conjunction with The Southern Coterie, here in Atlanta in two weeks!

My entire business has been born and grown because of social media. One hundred percent. I mean think about it, we’re living in a time where you can completely brand, build and grow your business just by harnessing the power of the FREE media platforms that are available to you. That is as long as you know how to use them. Social media while a blessing changes every single day, and understanding it is a full-time job in itself, and one I take very seriously. And I’m serious when I say it changes every single day. I just gave a similar, but much smaller talk in Sea Island in February and do you know Instagram has already changed the shopping function since then which has changed my opinion and strategy when it comes to tagging products?!

Did you know I run all 3 of my Instagram accounts myself. I have apps and planning tools, and a bit of assistance here and there, but other than that it’s all me. I tell you this not because I want a pat on the back, but because I want you to know that you don’t have to pay someone big bucks to do it. You can do it!! Which is just one of the things we’ll be covering during the workshop. But before I get too far into the weeds about what we’ll be talking about, I feel I need to give everyone a quick run down of Waiting On Martha (WOM).

Late 2011 – Worked in corporate America helping hospitals & health systems all around the country with their social media strategy. Was in dire need of a creative outlet so started beading bracelets and selling them on Etsy under the name of Waiting On Martha.

2012 – Started a Blog Waiting On Martha and at the same time became incorporated and started an e-commerce home & gift store, Waiting On Martha Home. Moved to Atlanta. Still making and selling bracelets on Etsy, still working in healthcare.

2013 – Opened my first pop up shop in Atlanta for 6+ months to test the waters. Between 2013-2016 would open up 3 additional pop up shops all around town. Still beading bracelets, still in healthcare. Hired my first employee.

2014 – With the blog and e-comm taking off, along with the pop up’s couldn’t manage beading bracelets any longer, closed my Etsy store. Still in healthcare.

2015 – Left healthcare, became “Martha” full-time. Moved my e-commerce storage out of my garage and into an actual warehouse. WOM grew to 4 full-time and 2 part-time employees. Pop-up shop still in full swing.

2017 – Opened Waiting On Martha Home Brick & Mortar. Grew to 4 full time and 5 part-time employees. Surpassed a million dollars in annual revenue.

2018 – Grew Waiting On Martha Home 44% in point of sales revenue 28% online revenue.

2019 – Welcomed Waiting On Martha Everyday, an apparel and accessories shop to the family, officially opening my second brick and mortar. Grew to 6 full time employees, 7 part-time employees, and countless contractors. Currently up 43% YTD. Plans to launch a 3rd business, late 2019.

This timeline is definitely the cliff notes version of my business. If we really got into it, in between these years you’d see all different ups and downs, major collaborations, speaking events, and whole lot of blood, sweat and tears. But the most important part of all of this is in the 7+ years of business I’ve never ever had a non-growth year, and my entire business has been built for FREE on social media. Sure, I invest in social media ads and campaigns now, but that didn’t begin until last year because let’s face it social media is tricky enough without pouring money into until you full understand it. And understand it you will my friends.

My goal from these 2 days is that you walk away understanding the social media landscape, a new vision of what branded social media channels can and should look like, and the tools you need to run successful social media campaigns and accounts. Here’s a quick look at what we’ll be covering, as well as a round-up of my growth stats for Waiting On Martha Home over the past year or so. And remember, this is a QUICK look. The dive will be so much deeper than what I could ever write or share here.

  • selling through…
    • different social media outlets and mastering the current algorithm
    • crafting your message to hit the right consumer audience for you and your needs
    • mastering how to create paid for social media ads & understanding the different types of ads. For example, Mandy will share how a $5 a day continuous ad on Facebook grew WOMH’s Facebook followers to 22,000 in less than 9 months.
    • email marketing & automatic email marketing (ie. abandoned cart emails)
    • creative ways to engage and grow your audience “outside of the feed”
  • selling through email marketing
    • how to grow your list
    • how to set up a great abandoned cart emails
    • best practices for creating email campaigns (times, days, platforms, etc.)
    • mastering the email algorithm (yes, there is one and it’s likely hurting your current email list)
    • why you need to be “cleaning” your list quarterly
  • hands on exercises in
    • creation of audiences
    • sponsored/paid social media ads
  • working smarter, not harder: apps and programs used to run the life of any entrepreneur

Aside from all the information you’ll walk away with, you’ll also be forging and forming relationships with other individuals from across the country that are in the same boat as you. And if I’ve learned anything from these past 7 years as an entrepreneur is you better surround yourself with likeminded people who have gone, or are going through what you’ve gone through. Support is everything!

And you know it wouldn’t be a TSC event without really pulling out all the stops. There will be a mix-and-mingle event with cocktails and pie from Southern Baked Pie. The all-workshop will be held at the Arron Terrace Gardens, and ope-air venue at Braves Stadium in the brand new Battery. We’ll have breakfast by Callie’s Hot Little Biscuit. And so many more sweet surprises that are, well surprises!

Read more about the event HERE, and definitely grab a seat! We’re making this a small gathering so I believe there’s only about 10 seats left and 5 seats for the add on workshop. Yes, there’s an add on workshop specifically for anyone who has a brick and mortar, physical store. The add on workshop is focused on the daily operations and practices that make a physical store successful as well as out-of-the-box thinking when it comes to events and attracting new customers.

I cannot wait to see you here in my home town next week! Truly, MKR

P.S. Membership to the TSC is definitely something you should look into, but you do NOT have to be a member to sign up for the workshop. The workshop is open to all.

Photography, Kathryn McCrary

10 Days Along 30A

Recapping my trip to Destin, Rosemary Beach, WaterColor & Seagrove
Filed Under > Everyday

You may remember back in August I spent 10 magical days exploring all of 30A. The plan, in collaboration with 360 Blue, stay and explore 4 different 30A beach towns. The goal, make what can seem like an endless amount of confusing options a little less confusing.  So with that in mind, Anthony, Addison and I set out for our trip; 10 days split between Destin, Rosemary Beach, Watercolor/Seaside, and Seagrove.

But before we get into the trip itself I feel I need to lay a little groundwork.  First, we stayed the entirety of the 10 days in homes managed by 360 Blue. 360 Blue manages over 550 of the most luxurious vacation rentals located in Destin, WaterColor, WaterSound, Rosemary Beach, Seaside, Seagrove, and more.  Basically, if you want to stay in a home along 30A it’s likely to be managed by 360Blue.

This was my first experience working with a home management company such and it was glorious. 360 Blue is a well-oiled machine. Pretty much everything is completed in their very user-friendly app that you download before arrival. While I’m someone who loves writing things down, I loved having everything stored via app instead.  Let me give you an example. We were headed to the beach for the day, and because many of these beaches are private with access only for the nearby homes, there’s gates everywhere.  In the app, all of the gate codes are listed so I could easily find the access code quickly. Same with all of the door locks, garage locks, check out times, etc. All in the app.

Aside from the app, 360 Blue’s customer service was above and beyond. Not only that, but they’re not just a management company, but are also an at-your-service concierge setting up all sort of activities for you and your family. We took advantage of this and had 360 Blue schedule a private poolside yoga session, golf, and my personal favorite an at-home 4-course wine dinner with one of the best chefs in the area, Chef Kalli.

Probably most importantly, 360 Blue’s selection of vacation rentals is vast. There’s a rental type, location, price for anyone and everyone. I was very, very impressed with all aspects of 360 Blue and trust me I’m not super easy to impress.

Second, When writing travel recaps it’s hard to sum everything up while providing helpful insight to those who are reading in hopes to travel to the area in the future.  I feel it really comes down to the type of traveler you are.  I especially think it’s extremely important to evaluate that thought when planning any trip, but especially a trip to 30A.  Reason being, each area is different and plays to different strengths and weaknesses, so best to stay in the area that is most like your traveling personality.  Because everything is so close in proximity you’ll be able to easily visit each area, but I highly suggest staying in an area that you’ll feel the most like you.  So with that in mind, here’s what’s most important to me when traveling so you understand where I’m coming from in rehashing my personal experience.

When traveling to the beach I want a relaxed and quiet atmosphere. I don’t want to worry about getting ready or being dressed up, the more no-makeup casual the better. I don’t love crowds in general, but I especially don’t love them during a relaxing beach vacation. I want to be on the ocean or at least be able to see it and smell it from my window because that salt air is the whole reason I’m at the beach rather than in the mountains. I’m a homebody who loves to cook, so a great rental home with a fantastic kitchen is key. Double bonus if there’s an indoor and outdoor kitchen, and private pool because the Florida heat is nothing to play with.  Great non-chain food options is a must. And lastly, I’d prefer to get around via golf cart or walking.

Okay, now that I feel like I’ve laid all the groundwork I can let’s get to the trip itself. I’d been to 30A once before, but it was to speak at The Southern Coterie Conference. It was a brief 3 days full of work, so I barely had any time to explore or gain any insight into the 24 mile stretch of 30A so I was excited to get down there and see it with true vacation eyes.

Our first stop was Destin. While in Destin we had the pleasure of staying at the “Beach House on the Moon.” As far as houses go, this one was definitely the newest, coolest and had the most bells and whistles. The outdoor space was what dreams are made of complete with a huge pool, walk up bar, full outdoor kitchen, and outdoor living. This house would be best if you had a large family or a were planning a fun girls or guys trip.

As far as location goes, Destin isn’t really my jam.  It reminds me a bit of how I typically think of Florida; spring break city.  Not to mention there weren’t a lot of great dining options and vacation for me is always heavily influenced by food.  I did love however the golf cart driving I was able to take advantage of, and Destin was a great way to get our feet wet and prepare for the rest of the week.  

Overall rating: House 9.5 (if this house was oceanside it would be an easy 10+) Location 5 (Destin just isn’t my personal ideal vacation town)

Next up, Rosemary Beach. Out of all the spots, I thought this was going to be my absolute favorite.  It’s definitely one of the most beautiful.  The architecture of the homes and the landscaping is simply breathtaking. Plus it butts right up to Alys beach which is equally stunning in a totally different way. 

The home we stayed in was your typical Rosemary Beach style home and the Rosemary transportation of choice, bicycles, were lined up and ready for exploring.  The best thing about this house (besides the amazing staircase) was its location, just steps from private beach access. And the beaches in Rosemary, and all along 30A for that matter are breathtakingly stunning.  In fact, when I first spied the ocean of 30A I was shocked at how clear and turquoise it was.  This home would be perfect if you were looking for a family vacation home and the guest cottage above the garage would be great for anyone traveling with you like grandparents who wanted some privacy.

Overall rating: House 8 (there wasn’t a lot of indoor sitting/relaxing space, nor was there any outdoor cooking space, but there was outdoor dining and a pool. Stairwell was insane, and while not oceanside the location was fantastic). Location 7.5 (everything is so tight, and it definitely doesn’t have the relaxed atmosphere I crave. Not to mention, no golf carts allowed.  Great food and shopping though!)

Our third stop was WaterColor, the location I was most familiar with.  While many love the architecture and vibe of Rosemary/Alys I actually think I prefer WaterColor. I’m not sure why, maybe because it feels a bit more relaxed? Maybe because golf carts are welcome? Or maybe it’s because I knew one of my favorite doughnut trucks was eagerly awaiting my arrival. Whatever it was, I was anxious to get back to WaterColor.

Sadly, the house we stayed in has sold and is no longer an available rental. And I’ve got to say it’s really sad because the house was a show stopper. I went through some available rentals and feel this one and this one are the closest to the one we stayed in.

Overall rating: House 8.5 (if this house was closer to the ocean, which very few in WaterColor are, it would be an easy 10) Location 8 (WaterColor is super adorable but it’s not a 10 because it’s a little too busy and too many kids for my current taste.)

Our last stop was Seagrove and this was the perfect place to end our journey.  Located halfway between Rosemary/Alys Beach and WaterColor,  Seagrove is my perfect idea of quiet. Not to mention our home was the closest we got to true oceanside living.  

I loved this location so much that we didn’t really leave. Each day we’d walk on the beach and each night we’d pick up fresh seafood from GoatFeather’s and I’d cook in the open air kitchen, and we’d end our evening cozied up with a movie.  I cannot stress how “me” of a spot this was. 

The home itself struck a perfect balance between oceanside casual and high-end. I loved the balconies off each level and the overall feel made me feel like it was my actual home more than a place I was visiting. Also, there was plenty of space to get cozy and watch a movie which as I stated is basically what we did each night. We in fact loved everything about this space and place so much we extended our vacation by one day just to soak up one more day.

The only place that I feel would be a tad more me would possibly be Grayton Beach which is where we’ll stay next time. Grayton happens to also be home to our two favorite 30A restaurants; Red Bar and Chiringo.

Overall rating: House 8 (would have been an 8.5, but unfortunately construction is making those ocean views a bit more limited. Also wish it had more of an outdoor living/kitchen space. Access to the beach though was fantastic.) Location 9.5 (I told you I like quiet, and Seagrove is quiet but its location makes it easily accessible to everything.)

And that’s it. That was our 10 (actually 11) days in a nutshell.  To make things a tad easier I’ve listed below each location and rated them in a few different categories to help you decide just where you want to stay.  The where is the hard part, the renting a house through 360 Blue is the no brainer/easy part. 

Please do remember these ratings/ranks are based on my personal experience and opinion.  Also, because food is so important to me, I’ve listed out my personal restaurant recommendations below as well as other’s recommendations that I can’t vouch for because I didn’t get a chance to experience them, but felt they were worth mentioning.  Happy travels friends! Truly, MKR

Destin – Food: 6    Beaches: 7    Kid Friendly: 8    Crowds/Busyness: busy    Shopping: 5   Transportation: Car & Golfcart 

Rosemary Beach  – Food: 8.5 (if you count Alys 9.5)  Beaches: 9     Kid Friendly: 7    Crowds/Busyness: busy    Shopping: 8.5   Transportation: Car & Bicycle 

WaterColor  – Food: 7.5 (if you count Grayton Beach 10 then)  Beaches: 8   Kid Friendly: 10    Crowds/Busyness: busy   Shopping: 7   Transportation: Car, Golfcart & Bicycle

Seagrove – Food: n/a (restaurants are close, but not really in Seagrove)  Beaches: 9  Kid Friendly: 7   Crowds/Busyness: quiet   Shopping: n/a   Transportation: Car & Golfcart 

My Restaurants Recommendations that I can personally vouch for: Beach Walk Cafe (this oceanside spot in Destin located inside the Henderson Inn was a great surprise, loved it!) Red Bar (one of my most memorable dinners ever), Chiringho (tacos were amazing, definitely suggest it for lunch), Georges (lunched here twice, and dog friendly), La Crema (amazing tapas, amazing!), Bud & Alleys (fun, casual place for dinner), seven daughters (give me all their doughnuts, all day everyday), green juice, strawberry cake at Modica Market (not the absolute best I’ve ever had, but definitely worth the slice), Fonville press (yay coffee). Neat (great spot for drinks & to pick up wine & some interesting bottles to take with), and Goatfeather’s Seafood Market (this is where I picked up fresh seafood to cook almost every day).

Other’s Restaurant Recommendations that I can’t personally vouch for: The Great Southern, Stinky’s Fish Camp, The Hub at 30A (I went, but didn’t eat there), 45 Central, Paradis, The Meltdown, Cafe 30A, The Shrimp Shack, Pescados, Edwards, Elm’s Grill, Blue Mountail Creamery, Local Catch, Cowgirl Kitchen, The Wine Bar, Pescado, Paradis, Cuvee Beach, Caliza, Fish Out of Water, Black Bear Bread Co., Borago, Basmatis.

**A side note about the Pearl in Rosemary Beach. It’s absolutely beautiful, but I’ve had drinks and dined there on 3 different occasions and the service was so terrible (like shockingly so) I cannot personally recommend it. I can recommend the pool for an amazing Instagram worthy shot. It pains me to even write this, but because I know people will bring it up since it’s such a landmark of Rosemary Beach, but I have to be honest.**

Be My Valentine

A roundup of my favorite love inspired Valentine's day gifts
Filed Under > Everyday


I wouldn’t say I’ve ever really been a Valentine’s Day person, but having a shop is making me embrace the day a little bit more.  And, I must say this year with hearts being such a big trend there are more adorable love-inspired picks than ever. So, here it is, my top 12 picks for a day or month filled with love.

I myself simply want flowers, however, I do own practically everything on this list with the Hallmark Watching sweatshirt and heart heels being my latest addition! Happy love month friends! Truly, MKR


Copyright © Welcome by Waiting on Martha  /
Back to Top