Life Skills

13 Spices & Seasonings You Should Always Have in Your Pantry

Banish Bland, Boring Food for Good with These 12 Pantry Staples
Filed Under > Dressing & Sauces

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It’s no secret that I love spicing and seasoning just about anything, (just look at the majority of my recipes if you need proof).  While I personally have probably 50 plus spices in my pantry, I believe there are 13 basic ones you should start your collection with, and always have on hand when cooking.  

Unfortunately, many people skimp on spices (they can definitely add up, after all) and many people forget that spices expire and need replacing. For ground spices, you’ll want to replace them every 3-4 years, and dried, leafy herbs need to be replaced anywhere between 1-3 years. The spices should still have an aromatic, bold smell with vibrant color…and if they don’t, it’s probably time to switch them out. And just like high quality food, high quality spices will be the difference you can truly taste. But good news is that they’re all incredibly versatile, so you’ll be able to apply the spices to countless dishes when cooking. 

And along with investing in high quality spices I really believe you should invest in a good game-changing salt & pepper grinder.  Once you get past the sticker shock of purchasing it (mine cost $100), you’ll enjoy freshly ground seasoning on everything with a difference you can definitely taste.  Truly, MKR

No. 1…Cayenne.  You’ll use this colorful, ground chili pepper for heat in a ton of spicy dishes; I literally use it on almost everything. 

No. 2…Tellicherry Peppercorn.  Of course pepper is an everyday cooking essential, but once you try freshly ground, fragrant peppercorns at home for yourself, you’ll understand why they’re 1,000 times better than the pre-bought pepper mixture.  

No. 3…”Paris Salt“. This naturally flavored sea salt literally tastes good on everything.  Its coarse texture is made up of high quality French sea salt with dry herbs like rosemary, thyme, basil and dill.  It’s incredibly versatile, and can be ground in a salt grinder for a finer texture if needed as cooking.  My favorite kind is Williams-Sonoma’s Herbs de Provence Sea Salt.

No. 4…Sea Salt.  A fine, classic sea salt will be used time and time again for your basic cooking and baking needs, as well as sprinkled directly on food for that extra punch.  I love sprinkling a few flakes on top of chocolate chip cookies before baking. 

No. 5…Red Pepper Flakes.  You know they say #somelikeithot and we certainly do in the Rye household. I always invest in good red pepper flakes because the spice level and taste is truly superior.

No. 6…Kosher Salt. This will be your everyday table salt, and one you’ll use in most recipes. For example, I use kosher salt when my chocolate chip cookie recipe calls for salt, but as stated above I then top the cookies with sea salt at the end for maximum flavor.  

No. 7…Himalayan Pink Salt. This salt is a healthy, natural salt and packs a lot more flavor than your kosher salt.  I like to use it for pre-cooking flavoring.  A Himalayan salt plate is also a great way to infuse a ton of great flavor in all your grilling endeavors (meats, seafood and vegetables). 

No. 8…Ground Black Pepper. This is not a full peppercorn, but much larger than your ground pepper, and what I use whenever seasoning vegetables and shrimp for the grill (olive oil, salt, and pepper is all I use).  It adds more of a spice than your ground pepper, but doesn’t have that cayenne pepper feel.   

No. 9…Cinnamon. With cinnamon, you can instantly add warmth to any dish. Its obvious use is with baking, but it can also be added to curry dishes and anything with sweet potatoes or butternut squash for a wonderful added dimension of flavor. 

No. 10…Chili Lime Rub. My husband uses this mouth-watering rub on just about everything he grills, especially skirt steak. With a spicy-tangy blend, the rub instantly elevates the flavors of anything we put it on…meat, seafood, veggies, you name it.  This rub made it on my top 10 list of must-haves from Williams-Sonoma last year and it still rings true. When grilling, simply squeeze fresh lime juice with it and add chopped, fresh cilantro. 

No. 11…Cumin. I love adding cumin to any type of chili, taco, or ground beed dish because it gives it warmth and dimension. Recipes will generally pair cumin with paprika and cayenne.

No. 12…Curry/Turmeric. Also known as Indian saffron and yellow root, turmeric is commonly found in curry dishes and gives them its distinctive bright yellow-orange color.  It has a warm aroma and gingery/peppery taste and is said to be extremely beneficial for the mind and warding disease like Alzheimer’s. 

No. 13…Paprika. Like cumin, paprika can be added to any dish to give it a certain warmth. But when you buy cheap paprika, it’s usually tasteless.  I specifically buy Hungarian Smoked Paprika for the prime quality of the smoked flavor. 

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Photography, Rustic White for Waiting on Martha

13 Tools We Use to Run Our Business

On Top of the Manpower, It Takes a Village (of Apps, Calendars & Tools)
Filed Under > Life Skills

13 Tools We Use to Run Our Business, @waitingonmartha

Running a small business isn’t a walk in the park, and as I shared last week, there are many things I wish I had known before becoming an entrepreneur.  Luckily, a team of fantastic people who like to #GSD just as much as I do, and a handful of apps and tools help me pull it off when all is said and done.  Today, I’m sharing our most-used small business tools that keep all the moving parts in motion.  I’d love to know if you, too, use any of these tools, and if you’re a fan of any others!  Truly, MKR

No. 1…Ahalogy.  Pinterest is a big part of our business; it’s our primary traffic driver to the blog and shop.  In order to keep the Pinterest mill churning, we use Ahalogy to schedule pins from our site.  While you have to apply for membership, it’s well worth it when you’re in.  We’re able to push out original content to the Pinterest masses at optimal hours over time, and in turn get noticed by new followers and for more brand collaborations.

No. 2…CoSchedule.  Running an editorial calendar with fresh daily content requires a few moving parts, and CoSchedule comes in handy.  This easy-to-use tool makes it simple to plan and schedule content (it’s linked directly to your WordPress account), and at the snap of your fingers you can schedule social amplification of the post through Twitter and Facebook.  Kat, our editorial director, has this dashboard open at all times to monitor the editorial calendar and archive old content on social media. Our favorite part about CoSchedule?  It offers an updated at-a-glance look at what’s coming up on the blog, and allows quick tweaking and shuffling when need be. 

No. 3…Dropbox.  I don’t know where we’d be without Dropbox.  It’s nothing glamorous, and I’m sure you’ve heard of this file-saving storage system, if not used it yourself already.  We house all of our graphic files and high-res photography here, and we use it to share bundles or large files with partners when needed.  Everyone on the team also has access, which allows quick replies to any requests and projects that need assets (we all wear many hats, like any small business). 

No. 4…Evernote.  Evernote is perhaps one of my favorite tools, now that I finally feel like I have the hang of it.  We use this tool to save must-read and must-share articles, to store important files (read: invoices, receipts and resumes!), along with any inspiration we want to share with the entire team. It makes bookmarking articles and posts THAT much easier, and it allows you to file content via notes and notebooks.  Our favorite part about Evernote: articles and links are no longer lost in the abyss of our inboxes. 

No. 5…FreshBooks.  Though I work with an accountant now, FreshBooks was my go-to small business accounting software that I leaned on before. Creating and sending invoices is very straight-forward, as well as simply keeping up with all of them.  That’s half the battle!  

No. 6…FreeConferenceCall.com.  Just as it sounds, this site allows us to schedule free conference calls for our weekly team meeting.  

No. 7…Google Calendar.  We have three Google Calendars as a team: our Blog Calendar, Marketing and WOM-All.  On our Blog Calendar, Kat and I manage the upcoming ideas for content.  While Kat uses CoSchedule (listed above) for the actual editorial content management, Google Calendar is the place for me to see our content flow as I schedule the photoshoots and projects.  It’s also where Kat notes ready-for-review-and-approve blog posts, so I know when I can hop in and finalize posts for publishing.  Our second Google Calendar is for all things marketing: email campaigns, paid advertising, shop promotions, etc.  Lastly, our WOM-All calendar is a separate, general team calendar keeps track of our busy schedules, and gives us all notice for upcoming team events, out-of-office updates and important projects. 

No. 8…Hootsuite.  Since not all of the content we share on social media is directly linked to the blog, we need another tool besides CoSchedule to share content for any shop promotions.  Hootsuite makes it easy to do so, and we’re able to have important information practically run on auto-pilot after scheduling. 

No. 9…LegalZoom.  LegalZoom helps you start a business (literally, as an LLC, incorporation, LLP, LP…you name it), register trademarks, create legal forms and copyrights, and so much more.  

No. 10…Mailchimp.  We send out a daily newsletter for the blog, as well as 3x week emails to our shop list to keep our customers up to date with sales, new arrivals, back in stock updates and exclusive offers.  Mailchimp‘s email platform is incredibly easy to navigate, with simple drag-and-drop templates for your graphics and links.  A fun feature of Mailchimp:  its automation, as well as A/B subject line testing.  We could geek out over the analytics for days! 

No. 11…Planoly.  We recently started using Planoly to help plan our Instagram content.  I always preach about the importance of a strong “quilt” on your Instagram account; the 9 photos that you first see on your account.  Planoly helps you see that overall look and feel before posting…#game changer. 

No. 12…Shopify.  We use Shopify for our shop, and it makes running a retail business truly 10x easier. The Shopify Blog has also proven to be an excellent resource for many questions, and we reference it regularly with all of our shop-related marketing questions. 

No. 13…Tiny Scanner.  This easy-to-use app quickly converts an iPhone picture into a PDF.  This especially comes in handy whenever I have to send in signed contracts.
 

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Featured image, Kathryn McCrary for Waiting on Martha

5 Things I Wish I Would Have Known Before Becoming an Entrepreneur

The Things People Don't Tell You About Running Your Own Business
Filed Under > 5 Things

View More: http://rusticwhitephotography.pass.us/waitingonmartha

Entrepreneurism is not for the weak of heart.  And while yes sometimes becoming an entrepreneur is a well thought out, strategic plan, I’ve found in talking to other entrepreneurs, most of the time it just happens to you.  It happens usually in a combustion of curiosity, desperation, frustration and passion; or at least that’s how it happened to me.

To be honest, I fell and then very reluctantly, jumped head first into entrepreneurism (read more about my journey HERE).  I didn’t really think about what an entrepreneur actually meant.  What it would mean to run my own blog, an e-commerce boutique and a design and consulting division.  I didn’t think about the accountability and responsibility it would take day to day to lead a team, not to mention to succeed. You’ll find a lot of entrepreneur success stories, and you’ll read a lot of advice pieces.  But what you can’t seem to  find are the not-so-glamorous learnings from an entrepreneur that’s knee-deep in it.  And the emotional side of it all?  Well, that’s not ever talked about…like ever. 

So today I thought I’d rectify that and share five things I wish I had known before becoming an entrepreneur.   I hope this serves as a helpful collection of thought-provoking points, but more importantly I hope that this reaches all of the entrepreneurs out there that need to hear it.  Because, together, we know that the struggle is real and the more we talk about and share our experiences the better we will be because of it. Truly, MKR

NO. 1… As an entrepreneur, you’re responsible for every single decision.  I repeat EVERY SINGLE DECISION.  From the smallest, most trivial questions to the craziest, largest things…you’re the one that calls the ultimate shot.  Which at first sounds fun especially for Type A’s like me, but becomes an immense amount of pressure quite quickly, because let’s be honest one person can never have all the answers.  TAKEAWAY:  Surround yourself with employees and people that you trust to take some of the pressure off.  Even in the beginning when you may not have employees friends, family, and other entrepreneurs can make great sounding boards especially when it comes to the big make or break decisions.  And ask questions, like I said no one has all the answers so don’t be afraid to ask lots and lots of questions.

NO. 2… Only fellow entrepreneurs will understand what it’s like to be an entrepreneur.  I’m not being exclusionary to anyone else hustling everyday but a CEO, COO, Vice President, etc., etc…they don’t have skin in the game like you do as a Founder.  If the biz they work for goes under, they will find a new job, if your biz goes under…well let’s just say it’s not that easy.  TAKEAWAY:  As an entrepreneur, it’s crucial to find a group of fellow entrepreneurs for mentoring, support, and questions you have along the way.  I’m in the process of joining an entrepreneurs-only group that meets monthly, and am actively involved with the founders of The Southern Coterie, as well as numerous other creative entrepreneurs in the Atlanta area.  Don’t have an already established entrepreneurial group in your area?  Start one yourself; think coffee and cocktails with a side of help and support whenever needed.  And if you’re just beginning a great FREE resource is Score Mentors.

NO. 3…You’ll be kept up at night with the constant question of what’s next, what can you improve, what can you do to succeed, etc.  A friend of mine, who’s also an entrepreneur, said it best, “it’s not my kids that keep me up at night—it’s my business.”  And I can fully see how that would be the case.  As an entrepreneur, the livelihood of everyone on your team depends on you, and that burden will never, ever go away.  You also can’t leave your own business at the door like you can with a corporate job…it will ALWAYS follow you home and consume you at all hours.  Personally, the question of scaling a business, knowing what growth really means (and that bigger isn’t always better), and all in all staying close to our mission statement and passion in everything we do is what keeps me up at night.  And I know those questions may change but as an entrepreneur they will never go away.  TAKEAWAY:  Learn to enjoy that you have this burden to carry.  Practice meditation.  And try to unplug at night best you can.  Wish I could provide more “answers” but I’m still struggling with this one friends.

NO. 4…Founders depression is real.  I didn’t have a name for it before I read this spot-on article from Create & Cultivate about founder’s depression, and it was a breath of fresh air.  No one ever talks about the self-doubt that comes with owning a business, so to know that other entrepreneur’s struggle with the same constant question…are you happier than before BLANK (before you left your job, before you grew, before you invested more money, before you expanded, etc. etc.)?  The blank will always change, but the main question will not.  It’s a serious question, and before starting WOM I would have balked at the thought.  Of course I would be happier being my own boss, making my own hours, being able to be creative every day.  But on the long days—when everything seems to be crashing down, and you’re responsible for all of it—it’s hard not to consider turning it all back in for the 9-to-5 you can leave at the door.  TAKEAWAY:  Talk to others, be open and honest about the good AND the bad and don’t make any rash decisions in the heat of the moment.  We all have bad days, bad weeks, heck bad months, but that which does not kill you (or rather make you throw in the towel) will inevitably make you stronger.

NO. 5…Don’t compare your middle to someone else’s end.  It’s really easy, especially in this digital world we live in, to play the comparison game.  Just don’t.  It will NEVER, ever make you feel better or more importantly it will never help you grow your business.  We all have our own path, so be patient, don’t take shortcuts, and stay authentic.  And above all else remember being entrepreneur is pretty damn amazing! TAKEAWAY: It’s about the journey not the destination

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Photography, Rustic White for Waiting on Martha

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